Currently viewing the category:
"Internet Marketing"
When we spend time trying to optimize a web site to increase traffic, I find the need to check how our optimizations are performing. There are two tools that I am addicted to, Google Analytics and Clicky.
Last week Google released a bunch of new features to their Google Analytics product. [...]
Continue Reading →Your Newsletter was Sent but was it Delivered?
You spend hours crafting your marketing message but if you haven’t taken steps to insure it’s being received, there’s a good chance it isn’t. Here’s some tips to make sure your message gets through today’s spam filters.
DomainKeys Identified Mail uses a method of signing each email [...]
Continue Reading →Building Page Importance
A good way to build up the importance of your website is to get other websites to link to you. In doing so, here’s some tips:
Finding Quality One-Way Links is Best
Do something on your website that people will want to link to. Create a compeling article, a glossary, top ten [...]
Continue Reading →The current version of Google Analytics has been greatly improved since the buyout of Urchin a few years ago. This web analytics package now has the capability of relating most any action on a website to dollars. An e-commerce website can be linked to your internal search engine to see which search terms people use [...]
Continue Reading →Pick One Thing to Say
Write down one sentence that defines the one thing you want to accomplish on the page and write to that goal. If you have more than one goal, you have two pages.
Be Authentic
Readers know when you’re lying. Be a voice that either gives back or gets out of [...]
Continue Reading →
