Listening to NPR this morning I heard an article that I confirmed something about Google’s search results that I have been suspecting for a while. Google is now giving greater rankings to sites that appeal to their human audience.
“The sites that do put a little bit more individual care and attention and work into the content of their site — whether it be a product description, or a blog post,” says Matt Cutts, Google’s lead engineer on the Panda update, “those are the ones that users tend to prefer a little bit more and appreciate.” – NPR.org (http://www.npr.org/2011/05/03/135809341/googles-search-tweak-puts-a-company-at-risk)
We have been preaching all along – if you build a Web site that people want to visit, Google will reward you with higher rankings. No tricks. Just provide an attractive site with quality content that is updated often.
We recommend creating an Internet headquarters. I place where you inform the world of your news through blogs, Facebook, Twitter and YouTube. All your content in one place that is distributed through social media. But all of the information can be found at your headquarters.
We are finding that a WordPress site is perfect for a headquarters site. It’s a content management system and blog combined with a huge amount of plugins to do just about anything your want. If a plugin doesn’t exist, the WordPress API makes it easy to add custom features. Our clients who are using WordPress find it easy to keep the content on their site fresh.
Please contact us if you are interested refreshing your stale Web site with one that will rise you higher in Google’s rankings.
If you enjoyed this article, please consider sharing it!
